In a time when products and services are coming and going more frequently than ever there’s only one way to stay around longer than everyone else.
Some people might tout the latest advertising strategy, quick joint venture, or affiliate strategy. But we all know these come and go and it’s no way to say you’ll be around for years to come.
There’s only one way to guarantee success over the long haul.
That is to build and control your own platform.
You might know them as podcasts, industry new sources, or simply your favorite blog. A place where people come to for information or simply be entertained. Since I’m a huge fan of podcasts.
Let’s consider a podcast as your platform and why it REALLY makes sense…
You’re helping people – I hope
There’s nothing better than helping people. That’s what podcasting or any type of content creation should be.
Just an honest and genuine experience that people can learn from or be entertained by.
Once you figure out how to do that gaining a following and keeping your audience engaged happens. And make the other goals below that much easier.
It’s a long term asset
If you have a tribe of people who come to you (or your site) for information it’s not something that goes away over night. You should be collecting email addresses, building social media profiles, and actually connecting with real people. These last… For most people – years.
If you change products or even shift the direction of what you’re doing you’ll always have a core of people who will follow you and you can promote to.
For me that’s why building a platform should come first.
People trust you. Shorter sales cycle
If you have a site people come to for education you’re building trust. If you’re favorite blogger recommends a particular type of camera and does an in-depth review. The trust factor goes way up. Hey I go looking for those reviews when I’m looking for products like that.
I’ve had quite a few leads listen to the podcast for golf instructors and then become interested in the software product that sponsors it (that I happened to found). Even if they’ve listened for months – that one time they might get interested and reach out. I don’t have to explain who I am or why I do what I do. They already know who I am and what I’m about. It’s a huge plus that drastically shortens the sales cycle.
You have to understand your customer to create content they enjoy
There are to many products and services that were created without thought of the customer. If you start with the platform and develop products or services later you have no choice but to talk to your audience and figure out what they’re interested in.
If you’re creating content (podcasting) about the wrong topics… well you aren’t going to develop a very big audience.
link to including a survey in an auto responder.
Some of the questions you might have are.
* How do I get people to my blog to even start building a process?
* What kind of guests should I have on?
* When is it time to start with products or offering a service?
If you want to learn more check out the email course below. Just put in your name and email and I’ll sit it over.