As I’ve mentioned before we’re trying to push the boundaries of podcasting. Working on new business podcast format ideas and creating better, more entertaining shows.
Asking questions like…
- How do you make a business show more interesting than just an interview?
- What does it take to keep people entertained?
I’m excited to share with you a show we’ve been working really hard on. It’s a great podcast for ecommerce business owners – Ecommerce Influence. They’ve been doing some awesome interview shows, but we’ve been thinking a lot about how to take it to the next level.
This lead us to taking a look at the format and really diving in. Let me give you a snap shot of what we did.
The guys recorded an interview.
We then transcribed all of the interview and post interview banter.
Reviewed the script and determined 4 topic areas.
Found several other guests that could comment on those topics.
Transcribed those secondary interviews.
Put together a detailed script with all of the pieces.
Edited it all together, adding in music and making sure the conversation flows, taking out any awkward parts (umms ahhs)
As a producer there are two theories that I’ve developed that I believe will drive the future of podcasting.
Theory #1 – Podcasts plateau not because they can’t grow, but because they loose listeners faster than they gain them (churn rate)
Theory #2 – The average podcast listener only listens for 2-3 months. (my data is limited but my initial surveys say this) It’s our goal as creators to increase that length. (life time value)