As I’ve mentioned before we’re trying to push the boundaries of podcasting. Working on new business podcast format ideas and creating better, more entertaining shows.
Asking questions like…
- How do you make a business show more interesting than just an interview?
- What does it take to keep people entertained?
I’m excited to share with you a show we’ve been working really hard on. It’s a great podcast for ecommerce business owners – Ecommerce Influence. They’ve been doing some awesome interview shows, but we’ve been thinking a lot about how to take it to the next level.
This lead us to taking a look at the format and really diving in. Let me give you a snap shot of what we did.
The guys recorded an interview.
We then transcribed all of the interview and post interview banter.
Reviewed the script and determined 4 topic areas.
Found several other guests that could comment on those topics.
Transcribed those secondary interviews.
Put together a detailed script with all of the pieces.
Edited it all together, adding in music and making sure the conversation flows, taking out any awkward parts (umms ahhs)
Check out the new show!
As a producer there are two theories that I’ve developed that I believe will drive the future of podcasting.
Theory #1 – Podcasts plateau not because they can’t grow, but because they loose listeners faster than they gain them (churn rate)
Theory #2 – The average podcast listener only listens for 2-3 months. (my data is limited but my initial surveys say this) It’s our goal as creators to increase that length. (life time value)