With so much opportunity in the podcast space we’re seeing hundreds (maybe even thousands) of podcasts successfully help businesses with their inbound marketing strategy.
For those that are successful they need a team to come along side them to help them produce and edit their podcast (this is where the podcast outsourcing part comes into play).
When that time comes you have two options typically…
#1 – Hire a freelancer (or a couple freelancers)
#2 – Hire a podcast production agency
Obviously there are pros and cons with each option, so let’s dive in and figure out what the best option for you is, so you can effectively outsource your podcast.
Hiring a freelancers to outsource your podcast editing
We’re talking about going onto sites like Elance or Odesk and looking to hire someone to edit your audio, write show notes, format everything and get that scheduled on your site.
PROS
Typically freelancers are inexpensive with their hourly rate.
Great at the one or two things they specialize in.
CONS
You’ll have to manage multiple freelancers or virtual assistants. You won’t be able to find someone that can complete the entire process at highest quality.
Communication breakdowns – Power goes out, sick for a week, family emergency. All things that can easily happen to your podcast virtual assistant and leave you on your own for a period of time. (usually when you can least afford it)
Quality can vary without oversight or review.
Don’t understand the big picture goals of the podcast and simply complete their tasks for each show. A podcast virtual assistant is there to complete their tasks… that’s all.
Hiring a podcast production agency
Let’s be honest… I like this option and that’s why I founded Just Hit Publish. I think there are a lot of benefits of working with an agency. BUT there are also some cons so lets dive into it.
PROS
A podcast production agency has experience working with many different podcasts and can draw on that to help you create a better podcast (at the time of this writing we’ve published 400+ episodes in the past 9 months, at typically freelancer has done a small fraction of that)
Each show has a team working to ensure that each episode is completed in it’s best possible form. (with reviews to make sure everything comes out right every time)
Less work with only one communication point rather than juggling multiple freelancers and due dates.
Can help you understand how to create a better podcast (more leads, more conversions, and more creativity)
CONS
Going to be more expensive than a freelancer.
Often looking for some type of time commitment.
Why are there not many cons here?
Well that’s because we’re a podcast production agency and proud of it. The only reason we’re here is because we KNOW we can deliver a great product every week AND help you create a better podcast (more leads, more conversions, and more creativity).
We actually specialize in helping people get more out of there podcasts. We definitely get the job done but also help you do it better.
Here’s how I want to help you out…
Let’s talk about your show, see what you’re currently doing, what work you’re looking to take of your plate, and how we can help you improve the effectiveness of what you’re doing (or planning to do)
From there I can come up with a plan of how we can help you and some information on pricing and implementation
We’ve produced over 400 podcast episodes in the past 9 months and can definitely help you get more out of your podcast
We went from spending hours upon hours each week editing, uploading, and formatting down to just a few minutes, which is spent only on quick final review of each episode’s content. This has allowed us to spend more time working on our business instead of in our business, and profits have increased dramatically as a result.
Cordie has used is his production experience to help us improve our podcast from a content and story perspective.
We’re no longer a run-of-the-mill podcast like so many others out there, and it’s improving our downloads per episode and listener retention.
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What are Podcast Production Services?
Everything and anything that pertains to podcasting! We have helped people set up, launch, modify websites, and work ongoing with a host to get a podcast from good to FANTASTIC!
We especially love working with this ongoing basis. We can systematically save you HOURS each and every week, while also working on the creative ideas to improve the quality of your podcast and keeping listeners listening!