In a time when products and services are coming and going more frequently than ever there’s only one way to stay around longer than everyone else. Some people might tout the latest advertising strategy, quick joint venture, or affiliate strategy. … [Read more...]
Archives for October 2014
Why are the top podcasts… on top?
What podcast reins on the top of iTunes. This American Life. What other shows dominate the top 20... NPR shows. How can one network have such dominance? I’l give a hint. They’re entertaining to listen to. (and a bit educational as … [Read more...]
2 theories that will drive the future of podcasting
We really don’t know much about podcasts and how people consume audio. At the very core. All we know is if people like the title of a show. Click and listen to a part of the audio. We care so much about downloads but it doesn’t mean they’ve … [Read more...]
What We Believe About Podcasting at JHP
We believe that podcasting is still in it's infancy not at it's peak. We believe that podcasting is a limiting term and that we're creating shows/content that should not be defined as a podcast. We believe that podcasts have a high churn rate … [Read more...]