If you do a post recorded podcast intro (and especially live) you should have a podcast intro script…
For a long time I didn’t do this myself, but after taking a better look at my process and how I could improve the quality and save myself some time… I am now a scripter.
And when I say script I literally mean… Written all the way out. Not an outline or some talking points but a full on script. By no means does that mean I stick to it 100%… But I’ll get pretty close. Here’s an example of one I did just last week.
That was Dr Gary Wiren and you’re listening to Golf in the life of
Over the next 3 episodes we’re going to hear the origin story of one of the legends of golf instruction. He has more awards and accolades than I can share in this intro, but let me tell you – his journey has some fantastic takeaways for a teacher of any level.
As I was brainstorming ways to add more relevant content to Golf in the Life of in 2015 I came up with a new segment we’re going to do.
We’ll call it..
I’ll take your question and and get some of our guests to answer them for you.
If you have a question you want someone like Dr Gary Wiren, Brian Manzella, or Andrew Rice to answer go to…
And give it a shot.
Here we go. The first interview of 2015.
Let’s get started with Dr Gary Wiren.
Below are some reasons why you should and what you should think about when doing it.
You can create focuses for your intros. Schedule out what the call to action is for each show and script it out. So instead of trying to make it up on the spot you can make sure you stay focused. Not only is it an easier on the ears for listeners but also having one clear call to action drastically helps conversion rates than throwing in a couple random ones.
I’ve seen drastic increases by using this technique. No matter what you content is you can always have a unique call to action and bring it to life in a way that’s interesting and appealing.
Clarity – There are to many long rambling 2 minute intros out there. Get to your point. Introduce the show. Provide a call to action. And let’s go on with it. Scripting out your intro gives you the opportunity to review exactly what you’re going to say and how your’e going to say it. You can take out the umms the awkward stumbles.
We’re also learning more about listening patterns, but let’s just assume that if you’re not engaging in the first 2 minutes people are moving on to a different show or simply skipping through it.
It honestly takes the same amount of time. There’s no reason to do 5-8 live takes hoping to get a perfect one. You’re going to take the same amount of time (since you’ll do more than a few takes to get a “live” intro out)
I’m a fan of scripting.
We’re even taking it up a notch and taking shows and adding in scripted bits to explain different sections or add some commentary.
We just did an episode for the podcast Ecommerce Influence. One of the podcasts we produce here at Just Hit Publish
I wrote a bit about this over here.
I’m really excited about the progress we’re making with this. It’s something I’m super passionate about and really see as the future of what we’re trying to do here.