I’ve seen and talked with to many podcasters who launch there show, get 2-3 months into it, and then fade away, never to be heard from again.
I totally get it. It’s not easy to launch and then sustain a podcast.
A lot of podcasters are setting themselves up for failure. They have really high expectations with no clear systems on how to get them to their goals. It’s a major problem.
So I want to introduce you to a different way to launch a podcast. I would like to call the “smart way”. 🙂
Podcast Launch Step #1 Pick a specific topic
I want to introduce to you a different idea on how to get your show started. Let’s say you wanted to start a podcast on entrepreneurship, that’s based on interviews with successful entrepreneurs.
Let’s get real. This idea is already being done by more than a couple people. And I know you have a unique voice and will ask different questions but is this really the way to build a great core audience when you launch. In my experience – NO.
I would love to see you start thinking like this…
Could you do 12 interviews only talking with people about…
- The environment they do their work in.
- The first 12 weeks of their business.
- The tools and applications they use in their business.
- How they used social media in their business
- What type of sales were most effective.
So we’re creating a narrow focus for the show. And by doing that it’s going to be easier for you to find your core audience to build off of. You can find Facebook groups that are highly active around specific topics and get people excited about your content much easier than going after massive groups not really focused on anything in particular.
Podcast Launch Step #2 Set a limited time
The next concept I want to introduce is setting a timeframe on your podcast. I’ve talked about this before but for a podcast launch this is incredibly important.
Instead of just launching your podcast and hoping to keep going… forever.
From the beginning set a number of podcasts you’re going to create. I typically suggest somewhere in the 12-24 range for the fist run of episodes. Keep reading at we’ll bring this all together
Podcast Launch Step #3 Set goals, Assess, Take action
Step 3 brings together the first two steps so you can really get the big picture.
Obviously our goal is to build a thriving audience for your show. What that looks like in numbers and real life is different for everyone. Maybe you’re focused on building a group on social media, or a large email list, or maybe both. Whatever your goals are you need to be realistic and set them from the start.
If you’re creating 12 episodes and launching 1 a week you have 3 months to accomplish those.
So when you’re planning your episodes you can be very strategic on creating content that you think will help you to accomplish your goals. If you’re goal is to build an email list you’re going to to need to create and test different lead magnets focused on your core topics that you can tell people to check out during your show.
After you’ve completed your first group of episodes now is the time to give yourself options. If it totally didn’t take off and you’re not anywhere near what you hoped for, this might be a good time to scrap this idea and repeat this process with a different topic and a new strategy.
A great benefit of this is even if you don’t reach your goals you’ve created a great group of content based around a specific topic that can help people. Perhaps you can even find a way to repurpose it into a course.
If you did reach your goals great! Come up with a strategy for the next 20 episodes and keep going. It’s all about assessing if you’re reaching your goals, creating a positive ROI and then continuing on the path.
Podcast Launch Wrapping this all up
Hopefully this gives you permission to try podcasting in a different way. A way that will let you test the waters, and see how it goes without getting burnt out.
I’d love to see series of podcasts launching talking about specific topics and gaining traction with audiences. And then launching a second season and so on and so on.
Go out and MAKE A BETTER PODCAST!