How’s the past year of podcasting going? Maybe you’ve gotten tired of creating amazing shows each week or even twice a week.
You’re running out of time and you want a break from podcasting. But you’re nervous that if you do something “subpar” you’re going to lose your audience or turn some people off.
Well today I want to share with you an idea that I’ve just tested and had a client use with success. It’s not only helpful for you but also your listeners.
Here’s the concept:
You’re providing an audio version of a blog post. You’re simply becoming the Audible” for blog posts.
Here’s what I did recently…
I asked some of the favorite past guests of my show to write a quick article for the blog. They came back with some great ideas and really created some great unique content. (that’s SEO friendly)
From there I read those articles and added my own commentary to give it some more feel and add more value to the article. This is what showed up in the podcast feed and at the very bottom of the post on the site.
Here’s an example
I actually did four of these in a row because I had some other projects going on that we’re taking my time. (podcast for conversion)
Even more than just saving time and giving yourself a break you’re mixing things up for your audience. And I know I’ve talked about this before but it’s always good to mix things up and keep things a little random for your listeners.
They might really like something or really not like something. And by mixing things up you’ll be providing something that appeals to different people.
So what kind of results can you get from this for your podcast?
Well not only have I tested this in my own business but also had a client take on this concepts. You can check out what they did here.
They didn’t write their own article they actually used one someone else had written. Obviously giving it credit and making sure it was OK.
Looking at the statistics the episode performed just as well as any other episode they published at that time.
And how about the 4 episodes I just published in my other business? Similar results. Honestly slightly fewer listeners but visitors to the website and email subscribers was strong and people enjoyed the change of pace.
Hopefully this gives you some good ideas of how to mix up your podcast and save some time if you need some help.