It’s late Tuesday night. Your show comes out on Thursday morning and you need to get your intro recorded and out to your podcast producer so it can get finalized and scheduled tomorrow.
Since you batch recorded all your episodes you’re not really sure what the show was about, so you make something up.
Just hit record and make something up as you go. You stumble through it since you’re not really sure what you’re talking about.
It’s simply go time, so you can knock this out in 10 minutes upload it to Dropbox and sign off for the night.
Who really cares about the intro anyways?
I know this happens far too often for podcasters. And often times it’s simply a lack of education about what they should be doing during their podcast intro. If you knew the potential and put in an extra ten minutes you’ll see better ROI for your business.
Here’s what you should be doing to create a better podcast intro.
(because it’s really important and can have a lot of positive ROI for your business)
Podcast Intro Rule #1 – Clear Call to Action
In your podcast intro you always need to have a clear call to action. ALWAYS.
No matter what it is you have to ask people to do something. If you’re offering listeners more value of more education (for free) how can they lose? Don’t feel like your pestering or spamming people.
When they go listen to the Joe Rogan Podcast or This American Life they’re used to listening to multiple sponsor reads in the show so why should you be afraid to promote your own business?
Be confident in the value you’re delivering and create a show that generates leads and sales for your business. If you don’t – you’ll soon be shutting down your show.
[Tweet “Always have a clear call to action in your podcast intro.”]
Podcast Intro Rule #2 – Tease something toward the end of the show
A big problem with any kind of media is getting the audience to consume the entire thing.
Even this article for instance. If I put on some heatmapping software – on average I’d probably see people only scrolled down 30-40% of the article.
The same goes for Youtube videos. For some Just Hit Publish clients we create videos to go along with the shows. And in Youtube you can see how long people “watch” the show for. Now obviously the stats are going to be different from video to audio but we know that people on average listen to very little of shows.
So how do we combat this?
Tease something toward the end of the show in the intro. If I want to hear the step by step process or get all the tools your guest uses that might get me to keep listening.
[Tweet “Keep people listening to your #podcast Tease something toward the end of the show”]
Podcast Intro Rule #3 – Get people involved with the brand of you
One reason your podcast is unique is because of you.
Your voice is different than anyone else. So you need to tap into that. Use your intro to keep people up to date on what’s up with your company and talk about some common relevant news that people in your audience might be aware of or interested in.
Your personality will keep a portion of your audience listening. Be aware of that
[Tweet “Your personality will keep a portion of your audience listening. “]
Podcast Intro Examples
When you script an intro it doesn’t have to go into all the detail. You’re simply giving yourself a framework to speak within.
My name is Max and I’m your host for the ShowWhere we’re talking with top performers and health experts about their strategies to optimize their well being and performance.I’m really happy to have one of the leaders of the industry and a good friend Dave Asprey.Dave is the founder of Bulletproof which does everything from coffee to documentaries to podcasting.Make sure to listen to the end where Dave shares….The sponsor for this show is Flow.Flow provides the highest quality supplements to keep you going.One things you might find interesting is….To learn more go to …..
Welcome to this series of interviews giving you an insiders look at BSA and AMLMy name is Carey and I’m the founder of Cypress ….I want to bring to light some of the issues going on with Bank Security Act (BSA) and Anti Money Laundering (AML).And over the past X years I’ve worked with some of the largest XX in the nation/world.Working one on one with companies We’ve seen some great results and solutions.But this conversation isn’t as common as it should be. Simply stated. Investing in your compliance is simply that..An investment. It’s not unseeded overhead..the way that many companies seem to feel.That’s why we’re having 4 conversation with people INSIDE of companies.Willing to share their storySo that you can learn ….It’s a perspective you simply can’t hear anywhere else.To go along with these interviews I put together a roadmap for you to follow as your implementing XX into your business.Head over to cypress resources dot come backslash roadmap to get access to this.This is actually one of the critical document I walk through with every client to make sure we’re XXXX…Once again that’s cypress resources dot come backslash roadmap.I highly encourage you to check this out and start taking action in your business.Alright let’s get into today’s conversation.
So how do you accomplish all of this? Script out your podcast intro
Write out what you want to say so you have a framework of what you’re talking about.
Although you might say this is going to take you more time – I guarantee it will help you speak with more clarity and reduce the number of takes you do before getting a great intro recorded.