Recently LeadPages rolled out a new service called LeadDigits, a mobile way to collect email addresses from your listeners. I wanted to do a quick run down of the service for podcasters because I think it’s going to be the easiest way for all of us to start integrating mobile call to actions into our podcasts.
Why does this all matter?
If you’re not making it as easy (and appealing) as possible for people to engage with you you’re missing out on listener conversion. Which ultimately means there are more email subscribers and customers out there you just need to get the right offer in front of them.
I don’t need to tell you that a majority of your listens are most likely happening on a phone (probably while someone is not in front of a computer or has the ability to take an action). It’s the issue that plagues conversion rates on podcasts.
That’s why I preach a couple things.
#1 – Multiple Conversion Points in your podcast
#2 – Easy CTA’s (call to actions)
Let’s dive into some tactics around call to actions for your podcast.
A lot of you need to work on your CTA’s in your show. Asking for a review or people to check out your show notes simply isn’t good enough. It’s time to step up your game.
Here are some ideas to improve your call to actions.
You need to be driving listeners to become email subscribers. And no that doesn’t mean we’re going to be asking them to become email subscribers. We’re going to offer value to them in some way in exchange.
It’s not a new concept but something we have to remember no matter what format we’re talking to people with. But even more than just always telling people about 1 free e-book you put together you need to be offering something relevant to the content you’re delivering.
If someone is listening to an episode and your talking about mindset and productivity why would you then ask them to go download your ebook on email marketing? It just doesn’t make sense and as you can guess you’re going to lower conversion rate from listener to email subscriber.
So let’s say you’re going to offer a relevant piece of content and you would ultimately like their email address. This is where LeadDigits is going to get REALLY powerful.
Check out this example:
Another example in there you probably saw was for webinars. I think webinars are an awesome way to get listener engagement from a podcast. And I’ve seen it work really well when the webinar is time sensitive for the podcast. Utilizing LeadDigits it only going to help you convert more listeners into email subscribers.