Podcast headlines are hard to write. After putting all this work into creating this piece of content you then have to pick a little headline. I’ve often sat at my desk for 15 minutes with a blank look trying to figure out what to do.
I had to figure out how the best create headlines and craft a system to consistently get headlines that attract attention. That’s what this is.
A system to write amazing podcast headlines / titles
2 ways to approach it for interview shows.
#1 – About the guest
#2 – About the details of the show
#1 – About the Guest
What makes this person extraordinary
What have they done that other people “want” or dream of.
Why this person is respected in their field
What the guest is known for (company name, book name, website name)
What they stand for – lifestyle over money, a cleaner environment, etc
#2 – Specifics of the Show
Teaser for a story they tell
A specific list of tactics or strategies
A “shocking” or surprising fact that is shared
A “how to” title on what the guest did.
Here are some examples from the most commented on episodes from Mixergy
#1 – About the Guest
What makes this person extraordinary – Lujure: One Founder’s Insane Hustle – with Nathan Latka
What have they done that other people “want” or dream of. – Burnt-Out At 20, Making $20K A Day – with Max Teitelbaum
Why this person is respected in their field – Champ Entertainment: A Musician’s Guide To Hustling – with Jamie Lewis
What the guest is known for (company name, book name, website name) – Smart Passive Income: Launched Out Of His Parents’ House
What they stand for – lifestyle over money, a cleaner environment, etc – “If You’re Not A Millionaire, You’re Poor” – with Tim Sykes
#2 – Specifics of the Show
Teaser for a story they tell – The Biography Of WordPress – With Matt Mullenweg
A specific list of tactics or strategies – How To Build A Profitable Lifestyle Business In Web Apps, Info Products And More – with Dane Maxwell
A “shocking” or surprising fact that is shared – Would WordPress Sue The Maker Of Thesis, A Leading WordPress Theme?
A “how to” title on what the guest did. – How To Find A Software Idea And Pre-Sell It Before It’s Built (Without Any Coding Skills Or Capital) – with Sam Ovens
If you want to read about the best words and concepts to include in your headline to make sure it is as appealing as possible. Check out this great post by Buffer – http://blog.bufferapp.com/the-most-popular-words-in-most-viral-headlines 2 ways to