Are you wondering why your email list isn’t systematically growing each week you produce your podcast?
While working and consulting with dozens of podcasts I’ve learned that far to many people ignore or only spend 5-10 minutes into their call to actions. Often not even offering additional value to listeners.
If you don’t make listener engagement a focus for your podcast you’re missing out on a significant amount of leads from your podcast. (and customers)
What I mean is having listeners take that next step into a relationship with your company.
- First being a listener.
- Then an email subscriber.
- And finally a customer.
To get a listener to take that first step you need GREAT call to actions in your podcast. Clear relevant call to actions that offer value and additional resources for those listening.
To have a podcast for your business it has to be profitable.
So – Check out these three ideas that you can start using today to see systematic growth and engagement from your audience.
Have a specific resource created for each show.
This is definitely the most time-consuming option but also the most relevant and clear call to action possible.
One of our clients over at EcommerceInfluence.com has been doing this for awhile. However for a long time the specific content upgrade was the transcript. We recently decided to up the production quality and create specific checklists and resource guides to go along with the transcript for each show.
In this recent episode – 74 : The Importance Of Having A Business Partner, How To Find The Right One, And How To Make The Marriage Last (So Far)
They had this awesome genuine conversation about business partnerships. What they’ve learned and some action steps that listeners should pay attention to in their own partnerships.
It might be obvious but from that we created a relevant call to action (that I took a screenshot of below)
Not only do they have this great looking and appealing call to action on their website but also in the episode they mentioned the guide they were creating.
Have a specific resource created for a series of shows.
If you’re not wanting to create a new valuable content upgrade for each show why not create one that can cover a series of shows. This is something I’ve tested and we’ll run through.
As well as being the lead producer here at Just Hit Publish I also help educate golf instructors how to run better businesses and be better teachers.
Last fall before winter set in we created a series of interviews on what the best teachers do over the winter months.
We had four conversation with some awesome teachers. From those interviews created a document with details on exactly what they were doing. Providing examples, links, pricing, templates. All that kind of good stuff.
We then mentioned this document in every show and also in the show notes for the episodes.
By doing that we converted over 7% of all listeners into email subscribers.
I’m guessing that’s a lot more than you’re doing right now with your podcast. This is one strategy that I highly suggest you test out for your businesses podcast.
[Tweet “Check out how you can convert 7% of your podcast listeners into email subscribers”]
Get listeners involved with surveys.
If you’re struggling to figure out:
#1 – Who your audience is
#2 – What content your audience wants
I’d suggest trying out some surveys. Not only can they give you priceless data and insight into exactly what you should be creating but they also can help you build your email list. (this is not as high converting as the above two concepts)
Simply focus your call to actions both during the audio and on the website asking people to fill out your survey to “help you craft the future” of your show.
Go out and start inserting better call to actions into your podcast so you can turn more listeners into email subscribers (and ultimately customers).
It’s time that podcasting starts becoming extremely profitable and effective for businesses of all sizes and industries. It’s not hard it just takes consistent action and thinking about how you can create the best content possible and offer as much value to your customers.