You’ve worked hard to craft each and every episode of your podcast. Maybe you’ve just landed the interview you’ve worked for 3 months to get. You’re feeling excited. THIS is the show that’s really going to take off.
But then you launch to… just another ordinary day of traffic.
The question is what steps do you need to take each and every show to make sure you reach as many people as possible.
The post show guest email. If you’re show is interview or guest based you should be sending thank you emails to EVERY guest and make it really easy for them promote it in any way possible.
There are two big things a guest can do for you.
They can personally post it up to their social media. Tagging you and sending people to your show. You can expect to see somewhere around a 2-8% click through rate so if they have 1,000 followers you should see somewhere around 20-80 people coming from that channel.
One of the very BEST guest social media hacks I know of is getting your guest to post up their interview in an active Facebook group. You’ll get 5x the results by doing this instead of posting it up yourself.
The second thing they can do is mention it in an email they send out to their list. Although I definitely wouldn’t expect a guest to send an entire email just for your show what you can do is ask them to mention it in a PS of an email.
And for both of these “asks” I’d make sure to put an example of what they could do. If you want to see the specific example I use check out the email course I put together here.
So what should you be doing with your email list after each show?
Honestly it really depends. One of the biggest questions is – How often do you post a podcast? How often is your list used to getting emails from you?
If you’re doing the classic once a week show I would would highly advise you to send at least one email per week. Not just the post for the show but an actual email. Make it personal and share something about the show you don’t with anyone else. This will help your subscribers feel like they’re on the “insider” track.
As a podcaster I would expect to see anywhere from a 35%-45% open rate if you’re building your email list well.
Facebook and social media can be MASSIVE for your podcast.
I’ve seen podcasts drive 70% of their traffic from social media. Although you want to diversify you definitely want to get the most out of your show on social. So what are some important strategies to use?
Post with an image
I believe that creating a unique image for each show really helps not only your website but also your social impact. One person who does an excellent job of this is Pat Flynn over at Smart Passive Income. Check out his Facebook page https://www.facebook.com/smartpassiveincome
— Dr. Isaac H. Jones (@highperformingu) February 20, 2015
Tag the Guest
If you’re posting without tagging your guest how are they supposed to know you’ve even posted about them? And further more definitely don’t expect a retweet or share if you don’t tag. Simple step but BIG difference.
— Austin Brawner (@a_brawn) July 17, 2014
Don’t just post it once.
Use a quote or something and post several times in the first days after the show.
— Golf In The Life Of (@golfinthelifeof) February 13, 2015
Hopefully this quick list can give you a starting point to effectively promote your podcast each and every week.
I’d love to hear if there is something else on your list that you do to promote your show. Just comment below!