Content Upgrades are a relatively new concept in the conversion optimization game, but one that is gaining traction because… well it works. Although this concept might have started with a traditional blog in mind it’s been quickly adopted by … [Read more...]

One of the bad things about podcasting is the lack of definition. How long do you podcast for? 1 year, 5 years, 100 years? How often do I podcast? once a week, once a month, every day? What should the format be? interview, monologue, … [Read more...]

If you do a post recorded podcast intro (and especially live) you should have a podcast intro script... For a long time I didn’t do this myself, but after taking a better look at my process and how I could improve the quality and save myself some … [Read more...]

Your planning an interview. Maybe it’s a week out. Maybe it’s an hour out. What should you do to make sure it’s a great interview. Both technically and content wise. This is a checklist or more of a process to make sure I run through before … [Read more...]

As I've mentioned before we're trying to push the boundaries of podcasting.  Working on new business podcast format ideas and creating better, more entertaining shows. Asking questions like... How do you make a business show more interesting … [Read more...]