Content Upgrades are a relatively new concept in the conversion optimization game, but one that is gaining traction because… well it works. Although this concept might have started with a traditional blog in mind it’s been quickly adopted by … [Read more...]
Why podcasting by seasons can make your life simpler
One of the bad things about podcasting is the lack of definition. How long do you podcast for? 1 year, 5 years, 100 years? How often do I podcast? once a week, once a month, every day? What should the format be? interview, monologue, … [Read more...]
3 reasons to script your podcast intros
If you do a post recorded podcast intro (and especially live) you should have a podcast intro script... For a long time I didn’t do this myself, but after taking a better look at my process and how I could improve the quality and save myself some … [Read more...]
Podcast Pre Interview Checklist
Your planning an interview. Maybe it’s a week out. Maybe it’s an hour out. What should you do to make sure it’s a great interview. Both technically and content wise. This is a checklist or more of a process to make sure I run through before … [Read more...]
New Business Podcast Format
As I've mentioned before we're trying to push the boundaries of podcasting. Working on new business podcast format ideas and creating better, more entertaining shows. Asking questions like... How do you make a business show more interesting … [Read more...]